Designing Demand Innovate

80% increased their ability to raise investment finance.

80% changed strategic direction, moving towards a customer focus rather than a technology focus.

50% significantly changed the balance and composition of the company’s skills.

35% changed a product or service.

65% changed branding and communication.

80% reported a changed mindset, culture and vision.

50% saw better management or reduction of commercial risks and feel the business is more stable.