Case Studies
JS Humidifiers
A Sussex manufacturer is using product and brand design to compete in tough overseas markets.
Ceres Power
Ceres Power has used design to grow from a three-person research operation to a £144million company that's set to launch a revolutionary domestic boiler powered by its fuel cell technology.
Mechan
Mechan's products were reliable and its customers were loyal, but responding to a changing market meant dragging its brand out of the 1980s.
Synature
Adding design to a new breed of online search technology has opened up a market forecast to be worth $1billion by 2008. Synature has landed six-figure investment along with its first licensing deal – with MyTravel - after taking part in the Designing Demand Innovate service.
McCallums
Bank End Farm found a loyal local market with its fresh produce, but the family owners wanted to expand their business. Now a new brand identity and website are helping them reach out to a new clientele.
Challs International
As a small manufacturer of domestic cleaning products, Challs was having trouble getting the attention of supermarket buyers. A design overhaul of branding and strategy had impressive results. Virtually all UK supermarket chains now stock Challs’ repackaged and rebranded products and, after they launched, sales went up by 35 per cent.
Harrison Fisher
Sheffield knife maker Harrison Fisher found it increasingly hard to compete on price against rivals from the Far East, so changed tack to become design-led. The switch in strategy has been signalled by a newly developed consumer brand and product ranges that have won new business at home and abroad.
Owlstone
Like all hi-tech start-ups, Owlstone was under pressure to generate revenue. The Designing Demand Innovate service helped the business get its chemical detection technology to market faster, winning over investors and securing $2.3m of funding in the process.
AGA
Aga makes one of the UK’s most recognised products, but no brand can stand still. Aga went back to basics with Designing Demand and got the rewards through new products and increased sales.
Craufurd Technology
A new identity is helping an architectural metalwork firm win higher value business.
David-Louis.com
A product designer has found that packaging is the route to higher margins for his tableware and gifts business
keen2learn
An online education retailer has set out to turn hits into sales with a rebrand and a refreshed website.